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In order to keep our young ones healthy, we want to build beneficial eating habits and introduce nutritional foods like vegetables, whole grain, and fruits from early on. Our brands represent smart solutions for making mealtime fun so that even the pickiest eaters can become smart eaters. 

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  • Innobaby Packin' SMART Stackables 2 Tier Essentials Innobaby Packin' SMART Stackables 2 Tier Essentials Innobaby Packin' SMART Stackables 2 Tier Essentials Innobaby Packin' SMART Stackables 2 Tier Essentials Innobaby Packin' SMART Stackables 2 Tier Essentials

    Innobaby Packin' SMART Stackables 2 Tier Essentials

    Innobaby Packin' SMART® Stackables These stackable containers are an all-in-one storage solution all parents on the go. A diaper bag must-have, these little containers store, dispense, and organize all of your essentials. Store measured powdered...

    $9.99
  • Innobaby Waterproof Labels (3 colors) Innobaby Waterproof Labels (3 colors) Innobaby Waterproof Labels (3 colors)

    Innobaby Waterproof Labels (3 colors)

    Innobaby Waterproof Labels (3 colors) Perfect for labeling baby purees, frozen snacks, and much more!  Our waterproof labels offer a glossy finish for durability and contain the DATE & CONTENT field for you to label & organize.  Three...

    $3.99
  • flexcharm 1 pack dinosaur theme flexcharm 1 pack unicorn theme flexcharm 1 pack toy world theme

    FlexCharm Add ons

    FlexCharm 1 Pack  FlexCharm™ comes in a variety of shapes & colors, allowing kids to explore and reward healthy mealtime in a fun way! Made with flexible & durable silicone, the charms are easy to wash & dry for your...

    $5.99
  • FLEXWARE SPOON & FORK SET FLEXWARE SPOON & FORK SET FLEXWARE SPOON & FORK SET FLEXWARE SPOON & FORK SET FLEXWARE SPOON & FORK SET

    FLEXWARE SPOON & FORK SET

    FLEXWARE SPOON & FORK  Double the fun with FlexWare™ utensil sets! Groove & Easy-Grip Design FlexWare Spoon and Fork promote self-feeding   *FlexCharm is sold separately.* FlexCharm 1 Pack

    $10.99
  • Packin' SMART Stackables 3 Tier Essentials Packin' SMART Stackables 3 Tier Essentials Packin' SMART Stackables 3 Tier Essentials Packin' SMART Stackables 3 Tier Essentials Packin' SMART Stackables 3 Tier Essentials

    Packin' SMART Stackables 3 Tier Essentials

    Innobaby Packin' SMART® Stackables These stackable containers are an all-in-one storage solution all parents on the go. A diaper bag must-have, these little containers store, dispense, and organize all of your essentials. Store measured powdered...

    $14.99
  • Stainless Lunch Box for Tots / Fish Stainless Lunch Box for Tots / Fish Stainless Lunch Box for Tots / Fish Stainless Lunch Box for Tots / Fish Stainless Lunch Box for Tots / Fish

    Stainless Lunch Box for Tots / Fish

    Innobaby Keepin' Fresh Stainless Bento Snack or Lunch Box with Lid for Kids and Toddlers 15 oz - BPA Free - Food Storage Innobaby's Keepin' Fresh Stainless Steel Lunchbox is a SMART food storage solution for home and on-the-go. Great for storing...

    $14.99
  • Din Din SMART Stainless Spoon & Fork Set Din Din SMART Stainless Spoon & Fork Set Din Din SMART Stainless Spoon & Fork Set Din Din SMART Stainless Spoon & Fork Set Din Din SMART Stainless Spoon & Fork Set

    Din Din SMART Stainless Spoon & Fork Set

    Innobaby Din Din Smart Stainless Steel Spoon and Fork set with Carrying Case - Utensil Set for Kids and Toddlers - BPA free.  Innobaby's Din Din SMART Utensil Set and case is perfect for school lunch boxes or any time your kids have a meal on the...

    $9.99
  • Sale
    FLEXNLOCK LUNCHBOX SET FLEXNLOCK LUNCHBOX SET FLEXNLOCK LUNCHBOX SET FLEXNLOCK LUNCHBOX SET FLEXNLOCK LUNCHBOX SET

    FLEXNLOCK LUNCHBOX SET

    *** SHIPPING NOW.  LIMITED QUANTITIES AVAILABLE.  CHECK OUT FLEX CHARM & FLEX WARE UTENSIL ACCESSORIES! *** FLEXNLOCK LUNCHBOX SET *Two FlexCharms are included in this item. FLEX & LOCK Kids is perfectly leak-proof without rubber...

    MSRP: $59.99
    Was: $59.99
    Now: $39.99
  • Sale
    Din Din Value Set Din Din Value Set Din Din Value Set Din Din Value Set Din Din Value Set

    Din Din Value Set

    Innobaby Din Din SMART Mealtime Value Set! All of your favorite Innobaby Din Din Set favorites are together in this value set! Your little one will love that they have their very own dinnerware set, complete with bus platter, bowl with handles, cup, and...

    $49.99
  • Sale
    Aquaheat Value Set Aquaheat Value Set Aquaheat Value Set Aquaheat Value Set Aquaheat Value Set

    Aquaheat Value Set

      This Value Set includes:  Aquaheat Lunchbag (1 qty) - $24.99 Aquaheat 16 oz Solo Food Warmer (1 qty) - $29.99 Aquaheat Warm Heat Packs (6-Pack) (1 qty) - $9.99 Aquaheat Hot Heat Packs (5-Pack) (1 qty) - $9...

    Was: $74.96
    Now: $49.99
  • Kinderspel Insulated Backpack / Lunchbag safety strap for toddler backpack Kinderspel Insulated Backpack / Lunchbag Kinderspel Insulated Backpack / Lunchbag Kinderspel Insulated Backpack / Lunchbag

    Kinderspel Insulated Backpack / Lunchbag

    Kinderspel All-in-One Insulated Backpack with Tether, for Kids and Toddlers (Polyester) Our All-in-One Backpacks are perfect for kids on the go! These adorable toddler back packs are fully insulated and double as a lunch bag to keep food and drinks...

    $25.00
  • Milo & Gabby Insulated Backpack + Safety Strap Milo & Gabby Insulated Backpack + Safety Strap Milo & Gabby Insulated Backpack + Safety Strap Milo & Gabby Insulated Backpack + Safety Strap Milo & Gabby Insulated Backpack + Safety Strap

    Milo & Gabby Insulated Backpack + Safety Strap

    Introducing our New Milo & Gabby Stuffed Animal Insulated Toddler Backpacks Fun and functional Milo & Gabby 3D Animal Shaped backpacks make the perfect first backpack for toddlers. Available in three adorable Milo & Gabby characters,...

    $38.00
  • Stacking Drying Rack Stacking Drying Rack Stacking Drying Rack Stacking Drying Rack Stacking Drying Rack

    Stacking Drying Rack

    Innobaby Cleanin' SMART 4 Tier Drying Rack! Innobaby's space saving drying rack is compact and collapsible, so it won't take up too much space on your counter. Each one of the individual branches can be disassembled and laid flat for quick compact...

    $17.99
  • Kinderspel Insulated Sling Bag Kinderspel Insulated Sling Bag Kinderspel Insulated Sling Bag Kinderspel Insulated Sling Bag

    Kinderspel Insulated Sling Bag

    Kinderspel Boutique Quality Sling Bag The Kinderspel Sling Bag is perfect for any outing, whether it’s a simple shopping trip or a fun day at the zoo! Able to be worn on the back or on the front, this simple design is great for kids because it...

    $58.00
  • Sippin' SMART Stainless Tumbler 3 Pack

    Sippin' SMART Stainless Tumbler 3 Pack

    Innobaby Sippin SMART Stainless Tumbler 3 Pack If you’re looking for a simple cup for your growing toddler, you’ve found it with the Sippin’ SMART Tumblers. This cup is made with safe and non-toxic stainless steel that is durable and...

    $19.99
  • Stainless Divided Bus Plate Stainless Divided Bus Plate Stainless Divided Bus Plate Stainless Divided Bus Plate Stainless Divided Bus Plate

    Stainless Divided Bus Plate

    Innobaby Din Din Smart Stainless Divided Platter, Stainless Steel Divided Plate for Babies, Toddlers and Kids, BPA free plate Innobaby's Din Din Smart Stainless Steel Divided Platter makes meals at home easy and fun, even for picky toddlers and...

    $17.99
  • EZ Lock Glass Leakproof Container / 3 Pack EZ Lock Glass Leakproof Container / 3 Pack EZ Lock Glass Leakproof Container / 3 Pack

    EZ Lock Glass Leakproof Container / 3 Pack

    Innobaby Preppin' SMART™ EZ Lock Glass Container - 3 Pack / Rectangle EZ locking glass containers are perfect for those parents on the go. They’re an eco-friendly, safe, and durable solution for all your baby and toddler needs...

    $17.99
  • Sale
    Nursin' SMART 9 oz Nurser w/ Stage 2 Natural Nipple Nursin' SMART 9 oz Nurser w/ Stage 2 Natural Nipple Nursin' SMART 9 oz Nurser w/ Stage 2 Natural Nipple Nursin' SMART 9 oz Nurser w/ Stage 2 Natural Nipple Nursin' SMART 9 oz Nurser w/ Stage 2 Natural Nipple

    Nursin' SMART 9 oz Nurser w/ Stage 2 Natural Nipple

    Innobaby Nursin' SMART 9 oz Nurser w/ Stage 2 Natural Nipple Recommended for 3-7 months Noticeably soft and naturally elastic, Innobaby’s Nursin’ SMART Grow-With-Me Silicone Nursing System was developed by a group of pediatric specialists...

    MSRP: $22.99
    Was: $22.99
    Now: $19.99
  • Innobaby stainless bus plate DIN DIN SMART STAINLESS BUS DIVIDED PLATTER w/ LID DIN DIN SMART STAINLESS BUS DIVIDED PLATTER w/ LID DIN DIN SMART STAINLESS BUS DIVIDED PLATTER w/ LID DIN DIN SMART STAINLESS BUS DIVIDED PLATTER w/ LID

    DIN DIN SMART STAINLESS BUS DIVIDED PLATTER w/ LID

    Innobaby Din Din Smart Stainless Divided Platter with Sectional Lid Innobaby's Din Din Smart Stainless Steel Divided Platter with Sectional Lid makes meals at home and on the go easy and fun, even for picky toddlers and beginning self feeders. The kid...

    $19.99
  • Aquaheat 16 oz Solo Food Warmer Aquaheat 16 oz Solo Food Warmer Aquaheat 16 oz Solo Food Warmer Aquaheat 16 oz Solo Food Warmer Aquaheat 16 oz Solo Food Warmer

    Aquaheat 16 oz Solo Food Warmer

    Innobaby's Aquaheat 16 oz. Solo Food Warmer and Storage All-in-one Lunch Solution! Pair your Aquaheat™ Warmer with our perfectly-sized Aquaheat™ COOL Pack to create a fantastic all-in-one lunch box! Our COOL Pack maintains its cold...

    $29.99
  • Din Din SMART Silicone Chicken Steamer Din Din SMART Silicone Chicken Steamer Din Din SMART Silicone Chicken Steamer Din Din SMART Silicone Chicken Steamer Din Din SMART Silicone Chicken Steamer

    Din Din SMART Silicone Chicken Steamer

    Make mealtime fun with Chicken Steamer! Create kid-friendly foods in fun shapes with the Din Din Smart Silicone Chicken Steamer! Quickly and easily steam vegetables or eggs in the microwave, create fun shaped jello treats, or even use it in the oven...

    $9.99
  • Stainless Divided Snack Box for Tots Stainless Divided Snack Box for Tots Stainless Divided Snack Box for Tots Stainless Divided Snack Box for Tots Stainless Divided Snack Box for Tots

    Stainless Divided Snack Box for Tots

    Innobaby Keepin' Fresh Stainless Steel Divided Bento Snack Box with Lid for Kids and Toddlers - BPA Free, 11 oz. Innobaby's Keepin' Fresh Stainless Steel Snack Box is a SMART food storage solution for home and on-the-go. Great for storing sandwiches,...

    $14.99
  • Din Din SMART Stainless Cup Din Din SMART Stainless Cup Din Din SMART Stainless Cup Din Din SMART Stainless Cup Din Din SMART Stainless Cup

    Din Din SMART Stainless Cup

    Our Din Din Smart™ Stainless Steel Cup was designed with little hands in mind. Our Din Din Smart Stainless Steel 9 oz. Cup is designed with little hands in mind. Featuring a double lined wall and a plastic shell to help protect your child’s...

    $9.99
  • Din Din SMART Stainless Starter Bowl Din Din SMART Stainless Starter Bowl Din Din SMART Stainless Starter Bowl Din Din SMART Stainless Starter Bowl Din Din SMART Stainless Starter Bowl

    Din Din SMART Stainless Starter Bowl

    Innobaby Din Din SMART Stainless Starter Bowl Our Din Din Smart™ Stainless Steel Starter Bowl was specially designed with little hands in mind. It features a double lined wall and a plastic shell to help protect your child’s hands from...

    $12.99
  • Aquaheat Stainless Bottle Aquaheat Stainless Bottle

    Aquaheat Stainless Bottle

    Innobaby Aquaheat Stainless Bottle with Stage 1 Nipple Innobaby’s Aquaheat Stainless Bottle will be a perfect fit your child for months to come. The food grade stainless steel is easy to clean and is perfect to use with our Aquaheat products for...

    $19.99
  • Glass Tot Food Cubes Value Set *Open Stock* Glass Tot Food Cubes Value Set *Open Stock* Glass Tot Food Cubes Value Set *Open Stock* Glass Tot Food Cubes Value Set *Open Stock* Glass Tot Food Cubes Value Set *Open Stock*

    Glass Tot Food Cubes Value Set *Open Stock*

    Keepin' SMART™ Glass Tot Food Cubes-Green 12 oz (2 qty) + Pink 3 oz (5 qty) *Open Stock* These glass cube containers are an economical, eco-friendly way to food prep for baby (or toddler, or even you!) when you’re on the go. Whether you...

    $24.99
  • Glass Tot Food Cubes 12 oz / 2 Pack *Open Stock* Glass Tot Food Cubes 12 oz / 2 Pack *Open Stock*

    Glass Tot Food Cubes 12 oz / 2 Pack *Open Stock*

    Keepin' SMART™ Glass Tot Food Cubes-Green/ 12 oz / 2 Pack *Open Stock* These glass cube containers are an economical, eco-friendly way to food prep for baby (or toddler, or even you!) when you’re on the go. Whether you need to use in...

    MSRP: $12.99
    $7.99
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