INNOBABY LLC, together with its affiliates, subsidiaries, agents, and licensors (also referred to herein as “we,” “us,” and “our”) is committed to protecting the privacy and security of the personal information we collect, share, used, and process as part of our business. We also believe in transparency, and we are committed to treating the data we collect and process as clean & transparent as possible.

This Privacy Policy (the “Policy”) describes our practices regarding the collection of personal information when you visit our website (the “Website”). It does not apply to information collected from other sources.

When you purchase something from our store, the personal information you share with us such as your name, address, phone number and email address, is used for internal marketing purposes. We may also collect information about your communication preferences, including whether you would like to receive text messages and/or emails from us.

When you browse our store, we also automatically collect information from your browser or your mobile device, which includes the date and time of your visit, your Internet Protocol (IP) address or unique device identifier, domain server, your browser type, access time, cookies, and data about which pages you visit in order to allow us to operate and provide our website and our services. This information is used to understand how you interact with our website and to provide you with a more personalized experience.

When you create an account, we will collect your name, email address, and phone number, in addition to the username and password that you choose.

When you use our website, we may collect information about your location and use of our website, including your interaction with advertising and analytics services on our website, in order to (a) serve you the content and functionality you request and (b) maintain the privacy and security of our website and services. Location information collected may include your Internet Protocol (IP) address and unique device identifier.

When you visit our website, we use cookies and similar technologies as described in the “Cookies” section of this Policy.

When you communicate with us, we may retain your communications in order to process and respond to them, as well as to improve our services. We may collect your name, phone number, email address, and the questions or comments that you choose to provide. We may request that you provide additional user information relevant to the support requested. This information helps us direct your request and respond more quickly to your needs. We may also use your email address to communicate with you about our products and services or send you periodic emails if you decide to opt-in to any of our mailing lists. If at any time you would like to unsubscribe from receiving future emails, you may unsubscribe by withdrawing your consent as described in the “Consent” section of this Policy.

In addition, Bigcommerce may collect information about you when you use our website. For additional information about information Bigcommerce collects and its privacy practices, please review Bigcommerce Privacy Policy. https://www.bigcommerce.com/privacy/

Email marketing (if applicable): With your permission, we may send you emails about our store, new products and other updates.

Text marketing: With your permission, you will receive messages concerning the marketing and sale of digital and physical products, services, and events. Additional information regarding text marketing is below.

In addition, and to the extent permitted by applicable law, we may use the information described above in order to:

Operate and improve our business, services, and our website;
Provide you with services, products, content, customer service, and functionality;
Honor our Terms of Service and contracts;
Manage our relationship with you;
Process and complete transactions;
Improve our products and services and develop new products and services;
Communicate with you and respond to your feedback, requests, questions, or inquiries;
Maintain, manage, and improve our relationships with you;
Ensure the privacy and security of our Website and our services;
Detect fraud and prevent loss;
Support and improve our website, including evaluations of functionality and features;
Improve our customer service;
Maintain our databases and back-ups, including records of our communications with you;
Promote our products and services;
Contact you about other products and services;
Analyze the use of our website and our services and prepare aggregate traffic information;
Accomplish any other purpose related to and/or ancillary to any of the purposes and uses described in this Policy for which your information was provided to us;
Accomplish another purpose described to you when you provide the information, for which you have consented, or for which we have a legal basis under the law;
Comply with federal, state, or local laws;
Comply with a civil, criminal, or regulatory inquiry, investigation, subpoena, order, or summons by federal, state, or local authorities;
Cooperate with law enforcement agencies;
Exercise or defend legal rights or claims;
Create, use, retain, or disclose de-identified or aggregated data; and
Any other purpose with your consent.

How do we disclose or share the information described in this Policy?

Where permitted by applicable law, we may share the information described above in the following contexts:

Affiliates: We may share your information with our subsidiaries and affiliates and with their respective officers, directors, employees, accountants, attorneys, and agents.

Acquisitions and Similar Transactions: We may disclose your information in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our company assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding.

Disclosures with Your Consent: We may ask if you would like us to share your information with other unaffiliated third parties who are not described elsewhere in this Policy. We will only disclose your information in this context with your consent.

Legal Obligations and Rights (Subpoenas, Court Orders, and Warrants): We may disclose information in response to subpoenas, warrants, court orders, or other legal processes, or to comply with relevant laws. We may also share information in order to establish or exercise our legal rights or claims; to defend against a legal claim; and to investigate, prevent, or take action regarding possible illegal activities, suspected fraud, the safety of person or property, or a violation of our contracts.

Third Parties: We may provide information about you to third parties that may offer products and services specifically requested by you.

Service Providers: We may share information with our service providers that need access to information to provide operational or other support services on our behalf. Among other things, service providers help us to administer the Website; support our provision of services requested by you; provide technical support; support our provision of promotions, sweepstakes, or contests, send communications to you; provide payment processing, and assist with other legitimate purposes permitted by law.

Professional Advisors: We may share your information with our insurers and other professional advisors, including attorneys and accountants, that need access to your information to provide operational or other support services on our behalf.

Deidentified or Aggregated Data: We may disclose aggregated information or de-identified information about our users that does not identify any specific individual, such as groupings of demographic data or customer preferences to potential advertisers, partners, affiliates, and other third parties.

How long do we store and use your information?

We retain and use your information for as long as is necessary to fulfill the purposes for which it was collected, to comply with our business requirements and legal obligations, resolve disputes, protect our assets, provide our services, and enforce our agreements.

We may delete your information if we believe it is incomplete, inaccurate, or that our continued storage of it is contrary to our objectives or legal obligations. When we delete data, it will be removed from our active servers and databases, but it may remain in our archives when it is not practical or possible to delete it.

To the extent permitted by law, we may retain and use anonymous, de-identified, or aggregated information for performance reporting, benchmarking, and analytic purposes and for product and service improvement.


How do you get my consent?

When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, or navigate or utilize a particular section of or service on our website, we imply that you consent to our collecting it and using it for that specific reason only.

If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent or provide you with an opportunity to say no.

How do I withdraw my consent?

If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use, or disclosure of your information, at any time, by contacting us at questions@innobaby.com or mailing us at:

625 W University Dr
Suite B
Arlington Heights, IL 60004

Our store is hosted on BIGCOMMERCE, an online e-commerce provider that allows us to sell our products and services to you.

Your data is stored through BIGCOMMERCE’s data storage, databases, and the general application. They store your data on a secure server behind a firewall.


If you choose a direct payment gateway to complete your purchase, then Bigcommerce
stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.

All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express, and Discover.

PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

Refer to Bigcommerce Terms & Conditions and Privacy Policy for further information.

In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.

However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies with respect to the information we are required to provide to them for your purchase-related transactions.

For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers. This Policy only applies to our website, and it does not apply to any third-party websites or applications.

In particular, remember that certain providers may be located in or have facilities that are located in a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.

As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.

When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements. Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service. Any information provided by you or automatically collected from you by a third party will be governed by that party’s privacy policy and terms of use. If you are unsure whether a website is controlled, affiliated, or managed by us, you should review the privacy policy and practices applicable to each linked website. We cannot and do not (1) guarantee the adequacy of the privacy or security practices employed by or the content and media provided by any third parties or their websites, (2) control third parties’ independent collection or use of your information, or (3) endorse any third-party information, products, services or websites that may be reached through embedded links on our website.

Some third parties may use automated data collection technologies to collect information about you when you browse the Internet. The information they collect about your online browsing activities over time and across different websites and other online services may be associated with your personal information and used to provide you with targeted content. We do not control these third parties’ technologies or how they may be used. If you have any questions about targeted content, you should contact the responsible party directly or consult their privacy policies.

Your use of online payment vendors such as Amazon Pay, Google Pay, PayPal, or Apple Pay is subject to the terms and conditions, including the privacy policies of those companies.


We have put security measures in place to protect the personal information that you share with us from being accidentally lost, used, altered, disclosed, or accessed in an unauthorized manner. To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered, or destroyed. From time to time, we review our security procedures to consider appropriate new technologies and methods.

While our security measures seek to protect the personal information in our possession, no security system is perfect, and no data transmission is 100% secure. As a result, while we strive to protect your information, we cannot guarantee or warrant the security of any information transmitted to or from the Website. Your use of our website is at your own risk. We cannot guarantee that your data will remain secure in all circumstances.

The safety and security of your personal information also depend on you. Where you use a password to access parts of our website, you are responsible for keeping the username and password confidential. Do not share your username and/or password with anyone.

If a data breach compromises your personal information, we will notify you and any applicable regulator when we are required to do so by applicable law.

If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.


First and Third Party Cookies

A “cookie” is a small file created by a web server that can be stored on your device (if you allow) for use either during a particular browsing session (a “session” cookie) or a future browsing session (a “persistent” or “permanent” cookie). “Session” cookies are temporarily stored on your hard drive and only last until they expire at the end of your browsing session. “Persistent” or “permanent” cookies remain stored on your hard drive until they expire or are deleted by you. Local stored objects (or “flash” cookies) are used to collect and store information about your preferences and navigation to, from, and on a website. First-party cookies are set by the website you’re visiting, and they can only be read by that site. Third-party cookies are set by a party other than that website.

Most web browsers are set by default to accept cookies. If you do not wish to receive cookies, you may set your browser to refuse all or some types of cookies or to alert you when cookies are being sent by website tracking technologies and advertising. You may adjust your browser settings to opt-out of accepting a “persistent” cookie and to only accept “session” cookies, but you will need to log in each time you want to enjoy the full functionality of our website.

Please be aware that, if you decline the use of cookies, you may not have access to the full benefits of our website. In addition, adjusting the cookie settings on our website may not fully delete all of the cookies that have already been created. To delete them, visit your web browser settings after you have changed your cookie settings on our website. Additional information is provided below about how to disable cookies or manage the cookie settings for some of the leading web browsers:

Google Chrome: https://support.google.com/chrome/answer/95647?hl=en

Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences

Internet Explorer: http://windows.microsoft.com/en-GB/windows-vista/Block-or-allow-cookies

Safari: https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac and https://support.apple.com/en-us/HT201265

For more information on how to modify your browser settings to block or filter cookies, visit http://www.aboutcookies.org/ or http://www.cookiecentral.com/faq/. You may learn more about internet advertising practices and related consumer resources at http://www.aboutads.info/consumers/, http://www.networkadvertising.org/choices, and http://youronlinechoices.eu/.

Other Similar Technologies

In addition to cookies, there are other automatic data collection technologies, such as Internet tags, web beacons (clear gifs, pixel tags, and single-pixel gifs), and navigational data collection (log files, server logs, etc.), that we may use to collect data as users navigate through and interact with a website:

Web beacons: These are tiny graphics (sometimes called “clear GIFs” or “web pixels”) with unique identifiers that are used to understand browsing activity. In contrast to cookies, which are stored on a user’s computer hard drive, web beacons are rendered invisible on web pages when you open a page.

Social Widgets: These are buttons or icons provided by third-party social media platforms that allow you to interact with social media services when you view a webpage or mobile app screen. These social widgets may collect browsing data, which may be received by the third party that provided the widget and are controlled by third parties.

UTM Codes: These are strings that can appear in a URL (the “Uniform Resource Locator,” which is typically the HTTP or HTTPS address entered to go to a webpage) when you move from one web page or website to another. The string can represent information about browsings, such as which advertisement, page, or publisher sent the user to the receiving website.

Here is a list of some of the other automatic data collection technologies that we use.

Google Marketing: We use Google’s marketing technologies to track user activity on the Website and to serve personalized advertisements. Your browser is assigned a pseudonymous ID to track the ads that have been served to your browser and to identify those on which you’ve clicked. The cookies enable Google and its partners to select and display ads based on your browsing behavior. For more information on how Google uses this information, you can visit https://policies.google.com/technologies/ads, https://support.google.com/displayvideo/answer/7621162, and https://support.google.com/google-ads/answer/7548399?hl=en. To block certain ads served by Google, please visit https://support.google.com/ads/answer/2662922. Google’s Privacy Policy is available at: https://www.google.com/policies/privacy.

Google Analytics: We use Google Analytics to collect and process statistical data about the number of people using the Website and to better understand how they find and use the Website. The data collected includes data related to your device/browser, your IP address, and on-site activities to measure and report statistics about user interactions on the Website. Any data collected is used in accordance with this Policy and Google’s privacy policy. You may learn more about Google Analytics by visiting https://www.google.com/policies/privacy/partners/ and https://support.google.com/analytics/answer/6004245. You can learn more about Google’s restrictions on data use by visiting the Google Privacy Policy at: https://www.google.com/policies/privacy. To opt-out of Google Analytics, visit https://tools.google.com/dlpage/gaoptout and install the opt-out browser add-on feature. For more details, visit the “Google Analytics opt-out browser add-on” page (located at https://support.google.com/analytics/answer/181881?hl=en).

Other Third-Party Technologies

Some third parties may use automated data collection technologies to collect information about you when you browse the Internet. The information they collect about your online browsing activities over time and across different websites and other online services may be associated with your personal information and used to provide you with targeted content. We do not control these third parties’ technologies or how they may be used. If you have any questions about targeted content, you should contact the responsible party directly or consult their privacy policies.

By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.

The Children’s Online Privacy Protection Act (“COPPA”), as well as other data privacy regulations, restrict the collection, use, or disclosure of personal information from and about children on the Internet. Our Website and services are not directed to children under 13, nor is information knowingly collected from children under the age of 13. No one under the age of 13 may access, browse, or use the Website or provide any information to or on the Website. If you are under 13, please do not use or provide any information on our website (including, for example, your name, telephone number, email address, or username). If we learn that we have collected or received personal information from a child under the age of 13 without a parent’s or legal guardian’s consent, we will take steps to stop collecting that information and delete it. If you believe we might have any information from or about a child under the age of 13, please contact us via the “Contact Us” details provided at the end of this Policy.

For more information about COPPA, please visit the Federal Trade Commission's website at: https://www.ftc.gov/enforcement/rules/rulemaking-regulatory-reform-proceedings/childrens-online-privacy-protection-rule.

We reserve the right, at any time and without notice, to add to, change, update, or modify this Policy to reflect any changes to how we treat your information or in response to changes in the law. Should this Policy change, we will post all changes to this Policy on this page. Any such changes, updates, or modifications will be effective immediately upon posting on our website.

You are expected to, and you acknowledge and agree that it is your responsibility to, carefully review this Policy prior to using our website, and from time to time, so that you are aware of any changes. Your continued use of our website after the posting of any changes will constitute your acceptance of and agreement to such changes and to our collection and sharing of your information according to the terms of the then-current Policy. If you do not agree with this Policy and our practices, you should not use our website.

If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.

Our goal is to keep your information accurate, current, and complete. If any of the information you have provided to us changes, please let us know via the “Contact Us” details at the end of this Policy. For instance, if your email address changes, you may wish to let us know so that we can communicate with you. If you become aware of inaccurate personal information about yourself, you may want to update your information. If you have created a user account for our website, you may access, review, and make changes to your registration information by following the instructions on our website. We are not responsible for any losses arising from any inaccurate, inauthentic, deficient, or incomplete personal information that you provide to us.

For more information, if you have any questions or concerns regarding this Policy, if you would like to register a complaint, or if you would like to delete any personal information we have about you, contact questions@innobaby.com or by mail at

625 W University Drive
Suite B
Arlington Heights, IL 60004

When entering any of Innobaby’s contests or giveaways, you provide your name, email address and mailing address. If you win, we will send the prize to the address entered and notify you by email. When you enter a contest or giveaway you are also included in our newsletter list to receive notice of promotions, specials and new additions to innobaby.com. You may unsubscribe from this news list by following a link in the footer of all non-transactional email messages from us or by emailing us at questions@innobaby.com. All personal information collected by giveaway sponsor will be used for administration of the Sweepstakes. In addition, Entrants shall receive email correspondence from, or on behalf of, the Sponsor and Sponsor’s promotional partners, subject to the Sponsor’s privacy policy. Sponsor uses reasonable commercial efforts to comply with Federal CAN-SPAM guidelines, and Entrants may subsequently opt out of receiving further emails by following the opt-out instructions contained in the email. For more terms & conditions of sweepstakes and giveaways, please visit Giveaway Terms & Conditions

We respect your privacy. We will only use the information you provide through the Program to transmit your mobile messages and respond to you, if necessary. This includes, but is not limited to, sharing information with platform providers, phone companies, and other vendors who assist us in the delivery of mobile messages. WE DO NOT SELL, RENT, LOAN, TRADE, LEASE, OR OTHERWISE TRANSFER FOR PROFIT ANY PHONE NUMBERS OR CUSTOMER INFORMATION COLLECTED THROUGH THE PROGRAM TO ANY THIRD PARTY. Nonetheless, We reserve the right at all times to disclose any information as necessary to satisfy any law, regulation, or governmental request, to avoid liability, or to protect Our rights or property. When you complete forms online or otherwise provide Us information in connection with the Program, you agree to provide accurate, complete, and true information. You agree not to use a false or misleading name or a name that you are not authorized to use. If in Our sole discretion, We believe that any such information is untrue, inaccurate, or incomplete, or you have opted into the Program for an ulterior purpose, We may refuse you access to the Program and pursue any appropriate legal remedies.

California Civil Code Section 1798.83 permits Users of the Program that are California residents to request certain information regarding our disclosure of the information you provide through the Program to third parties for their direct marketing purposes. To make such a request, please contact us at questions@innobaby.com

Nevada Residents may submit a verified request to us at questions@Innobaby.com to request that we not make any sale (as defined under Nevada law) of any covered information (as defined under Nevada law) that we have collected or will collect about you. Please provide your name and contact information in your request. We will respond to your request in accordance with Nevada law.

This Privacy Policy is strictly limited to the Program and has no effect on any other privacy policy(s) that may govern the relationship between you and Us in other contexts.

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